Third Magazine

RealD Theaters make up for 50 pecent of ‘Disney’s A Christmas Carol’

Posted on 08. Nov, 2009 by "Mitch" in Industry, Movie Releases, Theaters

There may be something to be said about taking a classic story and showing it in a new format.  However in this case with ‘A Christmas Carol’ it appears that the CGI really got in the way of both the performances and the 3D experience itself.  However that didn’t stop RealD from proving that there is a demand for 3D viewing at their premium theaters. Let’s just hope people keep coming back.

LOS ANGELES, Nov. 8 /PRNewswire/ — Theatres equipped with RealD’s market-leading 3D cinema technology brought in nearly $16 million of the total box office for “Disney’s A Christmas Carol” in Disney Digital 3D(tm), which earned an estimated $31 million during its opening weekend. The RealD box office total accounted for over 50% of the weekend’s receipts.

“3D is transforming today’s cinema and RealD’s delivering over half of the opening weekend total shows that moviegoers everywhere are truly embracing RealD’s next-generation of 3D technology,” said Michael V. Lewis, chairman and CEO of RealD.