Sky: Channel 4 gives 3D a bad name…
Posted on 16. Nov, 2009 by "Mitch" in Cable, Glasses, Industry
Is Channel 4 using deceptive advertising in promoting its new 3D channel? Well, not technically, but they are walking a thin line between legitimately cashing in on a buzzing new market and confusing people with old technology versus modern 3D. We ’ve been wondering what kind of flack UK’s Channel 4 was going to get for rolling out its 3D channel using the old style red and blue paper glasses from decades old technology. T3 Magazine received some comments from Sky, who was quick to point out that Channel 4′s technology is from the 1980s and wanted to make sure that everyone knows that Sky, unlike Channel 4, will be using the same polarized technology that movie cinemas use for their future broadcast release.
It seems Channel 4 and Virgin Media are currently embracing older technology in order to be the first to hit the market with 3D-TV broadcasting. It looks like Sky is willing to wait a bit longer (2010) to utilize modern polarized technology. It’s not clear on how easy it would be for Channel 4 and Virgin to switch their formatting to something that could be viewed via polarized or active shutter glasses. They are at risk however of disappointing bleeding-edge customers and giving the entire 3D-TV industry a bad name, effectively setting it back to the 1950s stereotype that 3D needs to shed. Read more of the interview here.
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Youtube 3D – Hot or Hype? | Third Magazine
20. Nov, 2009
[...] is it? Well, it is exciting, but not all that new. It wouldn’t be right to slam Channel 4 for riding the 3D fan wave while churning out 20 year old technology if we didn’t take a [...]