Third Magazine

World Cup 2010 in 3D, thanks to FIFA and Sony…

Posted on 03. Dec, 2009 by "Mitch" in Cable, Sports

Today Sony announced a deal with FIFA  to broadcast up to 25 matches during next year’s World Cup in 3D.  Sony’s 3D technology will allow the world up to be viewed in 3D for the first time. This is on the heels of major cable networks and video on demand services embracing 3D in 2010 and 2011.

“Our sponsorship of the FIFA World Cup allows us to leverage our cutting-edge 3D technology and premier products with dazzling content to produce a unique and totally compelling viewing experience,” said Sir Howard Stringer, chairman/CEO/president of Sony Corporation.

“This propels the football fan into a whole new viewing dimension and marks the dawning of a new era in the broadcasting of sport,” said FIFA Secretary General Jérôme Valcke. “We are proud that the FIFA World Cup can serve as a platform for advancing technology and the viewing experience, and are truly fortunate to have Sony as a partner in this endeavour.”

It should be interesting to see how ESPN  utilizes 3D or if they will sub out some of their broadcasting rights to networks who will have 3D in place.