Third Magazine

Comcast isn’t sold on 3D TV yet…

Posted on 27. Jan, 2010 by "Mitch" in Cable, Industry

Broadcasting and Cable writes: “Comcast Chairman Brian Roberts says the company plans to produce great 3D content, but says he isn’t sure the new technology will be the next HD in terms of adoption for 24/7 TV.”  B&C talks about an interview that Roberts did with Wall Street Journal’s Alan Murray at a Congressional Internet Caucus event today.

Roberts sees 3D ready TV’s to be in many homes within “10 years” but doesn’t see 3D as a full time viewing option, because people will be unwilling to wear glasses.  He compares it to blue tooth technologies.

What Roberts seems to miss is the auto or passive 3D appearance TVs will start to offer in about 3 years.  So in 10 years, the idea of using glasses to view 3D content is not very forward thinking, in our opinion.  Of course Comcast has the money to catch up if they need to and their current infrastructure already supports 3D. Once enough demand grows, they just take on already in production 3D channels and are ready to roll.   So as long as TV manufactures believe in 3D with and without glasses, and there is enough compelling content, then cable providers will fall in line. I think that may be part of Roberts’ lack of concern for 3D. Simply because he doesn’t have to push for it like 3D content and manufacturers do.

Tags: Comcast