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	<title>Third Magazine &#187; &quot;Mitch&quot;</title>
	<atom:link href="http://thirdmagazine.com/author/mitcht/feed/" rel="self" type="application/rss+xml" />
	<link>http://thirdmagazine.com</link>
	<description>Stereo 3D industry news magazine</description>
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		<title>Apple set to make &#8220;magical&#8221; 3D displays&#8230;</title>
		<link>http://thirdmagazine.com/2010/05/13/apple-set-to-make-magical-3d-displays/</link>
		<comments>http://thirdmagazine.com/2010/05/13/apple-set-to-make-magical-3d-displays/#comments</comments>
		<pubDate>Thu, 13 May 2010 17:27:27 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Computers]]></category>
		<category><![CDATA[Patents]]></category>
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=1108</guid>
		<description><![CDATA[No this isn&#8217;t the normal magic of a multi-touch display.  It&#8217;s a patent for a passive 3D multi-touch display with possible eye tracking.   So in the next 2 to 5 years we should see some sort of device from Apple that takes advantage of 3D depth to further enrich the user experience, now that Apple is [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">No this isn&#8217;t the normal magic of a multi-touch display.  It&#8217;s a <a target="_blank" title="Apple 3D patent" href="http://www.appleinsider.com/articles/10/05/13/apple_exploring_interactive_glasses_free_3d_holographic_displays.html" target="_blank">patent </a>for a passive 3D multi-touch display with possible eye tracking.   So in the next 2 to 5 years we should see some sort of device from Apple that takes advantage of 3D depth to further enrich the user experience, now that Apple is taking 3D seriously, without the need for glasses.  Pretty much everyone now will start to wrap their heads around the fact that 3D iPad and iPhone type devices will be a common technology in the not so distant future.</p>
<blockquote><p>The application states that the invention would need a number of &#8220;building blocks&#8221; for it to work, including:</p>
<ul>
<li>A two-dimensional projector, including analog mirrors, a polygon scanner or similar device, and driver circuitry.</li>
<li>A 3D imager (which may be part of the 2D projector).</li>
<li>A projection screen having a surface function.</li>
<li>A display interface.</li>
<li>A digital signal processor.</li>
<li>A host central processing unit with 3D rendering capability.</li>
</ul>
</blockquote>
<p><img src="http://images3.appleinsider.com/patent-100513-1.jpg" border="1" alt="Patent 1" width="530" height="314" /></p>
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		<title>LD950 is LG&#8217;s passive polarized 3DTV solution</title>
		<link>http://thirdmagazine.com/2010/04/01/ld950-is-lgs-passive-polarized-3dtv-solution/</link>
		<comments>http://thirdmagazine.com/2010/04/01/ld950-is-lgs-passive-polarized-3dtv-solution/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 17:15:59 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Televisions]]></category>
		<category><![CDATA[LD950]]></category>
		<category><![CDATA[LG]]></category>
		<category><![CDATA[LX6900]]></category>
		<category><![CDATA[LX9900]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=975</guid>
		<description><![CDATA[LG has announced that it will be offering its first 3DTV sets that use polarization technology (as opposed to that active shutter stuff like NVIDIA&#8217;s 3D Vision) to consumers. Presumably cheaper than its active shutter counterparts, the LD950 supports HDMI version 1.4, 1080p HD, external storage via USB 2.0 (with DivX HD, MP3, and JPEG [...]]]></description>
			<content:encoded><![CDATA[<div>LG has announced that it will be offering its first 3DTV sets that use polarization technology (as opposed to that active shutter stuff like <a target="_blank" href="http://www.amazon.com/dp/B001PV6MCS?tag=thirmaga-20&amp;camp=213381&amp;creative=390973&amp;linkCode=as4&amp;creativeASIN=B001PV6MCS&amp;adid=11ZY0K5Y32Y3J3RF9Z57&amp;">NVIDIA&#8217;s 3D Vision</a>) to consumers. Presumably cheaper than its active shutter counterparts, the LD950 supports HDMI version 1.4, 1080p HD, external storage via USB 2.0 (with DivX HD, MP3, and JPEG support), and comes bundled with four pairs of polarized glasses. There&#8217;s no word on a price or release date, but if it makes you feel better we, can reveal that two new active 3D displays, the LX9900 (47-inch and 55-inch) and LX6900 (42-inch), featuring 1080p, Freeview HD, Netcast widgets (YouTube, Skype, Accu Weather, Picasa), and wireless AV link, will be available in May for a price yet to be determined.</div>
<p><!-- surphace end --></p>
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		<title>HDI to sample 103 Laser TVs in June!</title>
		<link>http://thirdmagazine.com/2010/03/08/hdi-to-sample-103-laser-tvs-in-june/</link>
		<comments>http://thirdmagazine.com/2010/03/08/hdi-to-sample-103-laser-tvs-in-june/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 22:47:36 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Televisions]]></category>
		<category><![CDATA[HDI]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=956</guid>
		<description><![CDATA[HDI is based in California, and is working towards a laser-based 3D HDTV. Their TV will be large (100&#8243;), with 1920&#215;1080 resolution and a fast response rate. The TVs will cost between $10,000 to $15,000, and based on 3D Display Info&#8217;s interview with the makers, and it looks like we could be seeing samples of the [...]]]></description>
			<content:encoded><![CDATA[<p>HDI is based in California, and is working towards a laser-based 3D HDTV. Their TV will be large (100&#8243;), with 1920&#215;1080 resolution and a fast response rate. The TVs will cost between $10,000 to $15,000, and based on 3D Display Info&#8217;s interview with the makers, and it looks like we could be seeing samples of the product in June, with talk over smaller sets coming down the line!</p>
<blockquote><p><strong>Q: Ingemar</strong><strong>, thanks for answering this. You are building a Laser-LCoS based 3D TV. Can you tell us a bit about the technology? Who are your business partners? (for the lasers, LCoS panels, etc)?</strong><br />
Yes we are building laser/Lcos stereoscopic 100&#8243; display, it is our own developed technology both with the lasers and the Lcos chip.</p>
<p><strong>Q: You are using Polarization-technology for the 3D. How does that compare with Active-Shutter 3D?</strong></p>
<p>We are using dual 1920X1080 Lcos, full 1080 per eye all the time means passive glasses. We do not like active &#8220;flicker&#8221; glasses. The big boys are hostage to their own technology LCD and Plasma which requires Active &#8220;expensive flicker glasses&#8221;, they have no other choice.</p>
<p><strong>Q: In December 2009 you said that the Laser TVs will cost $10,000 to $15,000, with first units available in May. Is that still on track?</strong>In 10K volumes the cost is correct, sample units are available in June.</p></blockquote>
<p>To read more of the interview head over to <a target="_blank" href="http://www.3d-display-info.com/interview-hdis-ceo-promises-first-103-laser-3d-hdtv-samples-june">3D-Display-Info.com</a></p>
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		<title>Catalyst 10.3 will bring ATI&#8217;s drivers in to the 3D game</title>
		<link>http://thirdmagazine.com/2010/02/25/catalyst-10-3-will-bring-atis-drivers-in-to-the-3d-game/</link>
		<comments>http://thirdmagazine.com/2010/02/25/catalyst-10-3-will-bring-atis-drivers-in-to-the-3d-game/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 01:35:42 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[ATI]]></category>
		<category><![CDATA[Iz3d]]></category>
		<category><![CDATA[Nvidia]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=945</guid>
		<description><![CDATA[I noticed over at the 3D Vision Blog that ATI&#8217;s long overdue support for 3D is starting to surface, based on a slide presentation that laid out the framework for Stereoscopic 3D support within the Catalyst 10.3 drivers that are due out in March.  It looks like iZ3D is supposed to be a middleware partner.  [...]]]></description>
			<content:encoded><![CDATA[<p>I noticed over at the 3D Vision Blog that ATI&#8217;s long overdue support for 3D is starting to surface, based on a slide presentation that laid out the framework for Stereoscopic 3D support within the Catalyst 10.3 drivers that are due out in March.  It looks like iZ3D is supposed to be a middleware partner.  But it appears they are reaching out to many others, also.  ATI is going with a more open solution when it comes to interfacing with third party vendors, which could keep them from catching up on the 3D industry a whole. Nvidia has taken 3D seriously and released the <a target="_blank" href="http://www.amazon.com/dp/B001PV6MCS?tag=thirmaga-20&amp;camp=213381&amp;creative=390973&amp;linkCode=as4&amp;creativeASIN=B001PV6MCS&amp;adid=1Q0QXJPP2K1KNW92E3QB&amp;">3D Vision Kit</a> at a reasonable price had seems to still be way ahead of the game when it comes to their software support third party hardware.</p>
<p>Source: <a target="_blank" href="http://3dvision-blog.com/atis-stereoscopic-3d-plans-will-start-with-catalyst-10-3/">3D Vision Blog</a></p>
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		<title>METRO 2033 gets serious about s3D and DX11</title>
		<link>http://thirdmagazine.com/2010/02/20/metro-2033-gets-serious-about-s3d-and-dx11/</link>
		<comments>http://thirdmagazine.com/2010/02/20/metro-2033-gets-serious-about-s3d-and-dx11/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 16:34:12 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Metro 2033]]></category>
		<category><![CDATA[Nvidia]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=932</guid>
		<description><![CDATA[I was reading over at Marketsaw, that THQ and NVIDIA have announced that Metro 2033 will be supported by the graphics card maker&#8217;s 3D Vision technology.  It also makes use of some very impressive DirectX 11 techniques. &#8220;Our engineers have been working closely with 4A Games to ensure that Metro 2033 takes full advantage of [...]]]></description>
			<content:encoded><![CDATA[<p>I was reading over at <a target="_blank" href="http://marketsaw.blogspot.com/2010/02/metro-2033-to-support-nvidias-3d-vision.html">Marketsaw</a>, that THQ and NVIDIA have announced that Metro 2033 will be supported by the graphics card maker&#8217;s <a target="_blank" href="http://www.amazon.com/dp/B001PV6MCS?tag=thirmaga-20&amp;camp=213381&amp;creative=390973&amp;linkCode=as4&amp;creativeASIN=B001PV6MCS&amp;adid=1GFB6YAQ3DGT5Y5KJ1WE&amp;">3D Vision technology</a>.  It also makes use of some very impressive DirectX 11 techniques.</p>
<blockquote><p>&#8220;Our engineers have been working closely with 4A Games to ensure that Metro 2033 takes full advantage of some of the spectacular effects made possible with the next generation of DX11 hardware,&#8221; said Tony Tamasi, SVP, Content &amp; Technology at NVIDIA. &#8220;The 4A Engine is one of the most advanced game engines we’ve ever worked with, and with DX11 enabled, Metro 2033 is undoubtedly one of the best looking PC games of 2010. Combine this with NVIDIA 3D Vision and PhysX and you will experience mind-blowing visuals.&#8221;</p></blockquote>
<p>Look for METRO 2033 in PC and <a target="_blank" href="http://www.amazon.com/gp/product/B001FRMI34?ie=UTF8&#038;tag=thirmaga-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=B001FRMI34">Xbox 360</a><img src="http://www.assoc-amazon.com/e/ir?t=thirmaga-20&#038;l=as2&#038;o=1&#038;a=B001FRMI34" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> formats on March 16 in North America and Germany, March 18 in Australia and March 19 for the UK and Europe.</p>
<p>Head over to <a target="_blank" href="http://marketsaw.blogspot.com/2010/02/metro-2033-to-support-nvidias-3d-vision.html">Marketsaw </a>for more photos and information on the game.</p>
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		<title>Avatar 3D Blu-ray coming for the holidays UPDATED</title>
		<link>http://thirdmagazine.com/2010/02/18/avatar-3d-blu-ray-coming-for-the-holidays/</link>
		<comments>http://thirdmagazine.com/2010/02/18/avatar-3d-blu-ray-coming-for-the-holidays/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 00:32:30 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Blu-ray]]></category>
		<category><![CDATA[Movie Releases]]></category>
		<category><![CDATA[Avatar]]></category>
		<category><![CDATA[James Cameron]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=928</guid>
		<description><![CDATA[UPDATED:  Fox dropped Gizmodo a line to say that &#8220;3D is in the conceptual stage and Avatar will not be out on 3D Blu-ray in November.&#8221; Now this one I could see being bundled with 3D branded Blu-ray players and televisions during the holidays. Many people were concerned about the release of the 3D DVD [...]]]></description>
			<content:encoded><![CDATA[<p>UPDATED:  Fox dropped Gizmodo a line to say that &#8220;3D is in the conceptual stage and <em>Avatar</em> will not be out on 3D Blu-ray in November.&#8221;</p>
<p>Now this one I could see being bundled with 3D branded Blu-ray players and televisions during the holidays. Many people were concerned about the release of the 3D DVD version of Avatar because there really wasn&#8217;t any solid news on its release. All anyone heard was news of the standard DVD release.</p>
<p>Well for those of you Avatar fans, it looks like James Cameron put to rest any rumors that we would be waiting years to see the movie come to 3D blu-ray.  In an interview posted on the Wall Street Journal blog section Cameron says:</p>
<blockquote><p>“It’s all right on schedule,” said Cameron. “We’ll do the Blu-ray and the standard def DVD April 22<sup>nd</sup>, that’s our plan as of right now, and that’ll be pretty much bare bones. And then we’ll do a value-added DVD and a 3-D Blu-ray in I think November sometime.”</p></blockquote>
<p>Cameron also talked about wanting to do a sequel to Avatar but wants to do it much faster and cheaper. We also have been hearing rumors of some of his other movies which are or have been converted to 3D.  Maybe we&#8217;ll see them appear for the holiday season as well.</p>
<p>Source: <a target="_blank" href="http://blogs.wsj.com/speakeasy/2010/02/17/james-cameron-says-avatar-will-have-a-3-d-blu-ray-release-this-year/">Wall Street Journal</a></p>
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		<title>3D game shows come on down&#8230;</title>
		<link>http://thirdmagazine.com/2010/02/08/3d-games-shows-come-on-down/</link>
		<comments>http://thirdmagazine.com/2010/02/08/3d-games-shows-come-on-down/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 01:05:44 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Cable]]></category>
		<category><![CDATA[Industrial]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Harry Friedman]]></category>
		<category><![CDATA[Jeopardy]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Wheel of Fortune]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=906</guid>
		<description><![CDATA[The Hollywood Reporter has a little piece about how the game show industry is looking at 3D to improve or revitalize the viewing experience.  The first show to really toy with the idea in the next year or two is Wheel of Fortune. A 3D clip of &#8220;Wheel&#8221; was screened Friday morning at an open [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://www.hollywoodreporter.com/hr/content_display/television/news/e3ia613cdbc5ebee2c568017c7f1c7a5e4f">The Hollywood Reporter</a> has a little piece about how the game show industry is looking at 3D to improve or revitalize the viewing experience.  The first show to really toy with the idea in the next year or two is Wheel of Fortune. A 3D clip of &#8220;Wheel&#8221; was screened Friday morning at an open house for Sony&#8217;s new 3D Technology Center on the Sony Pictures lot.  It looks like Sony is really going all in when it comes to getting people warmed up to the changes in developing content for this new format. Off the top of my head, I’m not sure what could be added or handled differently that could make 3D standout as a &#8221;cool&#8221; feature for game shows, at least if glasses are required.  However it’s nice to see that people are considering the potential for 3D content, and I think we will see people approaching and developing game shows for autostereoscopic TV sets that will be rolling out in the next 5 years.  3D in the home, as we keep saying here, will be a different experience and have a more subtle visual utility to it at least when it comes to passive content like watching a TV show.</p>
<p>Harry Friedman, executive producer of &#8220;Wheel&#8221; and &#8220;Jeopardy!,&#8221; introduced the clip.</p>
<blockquote><p>&#8220;One of the biggest challenges is keeping a game show fresh &#8212; by changing the show without changing the game,&#8221; he said. &#8220;We do that with enhanced production value, such as set design. We typically do dimensionalized sets, which are made for 3D.&#8221;</p></blockquote>
<p>He added that there is no set time that this could be rolled out. But we could see some novelty in game shows using 3D on passive 3D tv sets.</p>
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		<title>A-cam3D from Ikonoskop does 3D at raw 1080p</title>
		<link>http://thirdmagazine.com/2010/02/05/a-cam3d-from-ikonoskop-does-3d-at-raw-1080p/</link>
		<comments>http://thirdmagazine.com/2010/02/05/a-cam3d-from-ikonoskop-does-3d-at-raw-1080p/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 17:48:39 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[ikonoskop]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=900</guid>
		<description><![CDATA[The company that brought you the $10k  raw 1080p  2D Ikonoskop A-Cam dII, is now getting into the 3d realm with the built-to-order A-cam3D. The camera appears to have a fixed distanced between between the lenses which could create some versatility problems when shooting for various applications.  However, this appears to be a much more flexible [...]]]></description>
			<content:encoded><![CDATA[<p>The company that brought you the $10k  raw 1080p  2D <a target="_blank" href="http://www.ikonoskop.com/blog/a-cam3d/" target="_blank">Ikonoskop</a> A-Cam dII, is now getting into the 3d realm with the built-to-order A-cam3D. The camera appears to have a fixed distanced between between the lenses which could create some versatility problems when shooting for various applications.  However, this appears to be a much more flexible setup compared to all-in-one offerings from Panasonic. Check the stats:</p>
<ul>
<li> Records two images at 1920 x 1080 as individual RAW files in DNG format.</li>
<li> Color depth: 12 bits.</li>
<li>Speed: 25 or 30 frames per second.</li>
<li>6 pounds (including battery and memory)</li>
</ul>
<p>Source: <a target="_blank" href="http://www.ikonoskop.com/blog/a-cam3d/">Ikonoskop</a></p>
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		<title>Will 3D in sports pubs work?</title>
		<link>http://thirdmagazine.com/2010/01/30/will-3d-in-sports-pubs-work/</link>
		<comments>http://thirdmagazine.com/2010/01/30/will-3d-in-sports-pubs-work/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 20:43:58 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Cable]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Televisions]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=871</guid>
		<description><![CDATA[Not all group entertainment settings are the same.  These setting come in a couple of typical varities, a 2 to 6 person living room family setting, 30 to 500 person theater setting, and a 5 to 25 person home theater and entertainment room setting.  Then there are restaurants, sports pubs, museums, science centers, conference rooms, and [...]]]></description>
			<content:encoded><![CDATA[<p>Not all group entertainment settings are the same.  These setting come in a couple of typical varities, a 2 to 6 person living room family setting, 30 to 500 person theater setting, and a 5 to 25 person home theater and entertainment room setting.  Then there are restaurants, sports pubs, museums, science centers, conference rooms, and auditoriums.  So after UK&#8217;s SkyTV put forth the idea of hosting 3D TV in <a target="_blank" href="http://www.techradar.com/news/television/sky-3d-will-launch-in-april-666352">9 sports pubs in the UK</a>, to give the public a sample of what they plan on rolling out in April to most of their subscribers, it got me thinking about when 3D TV is practical for a group of people and in which social settings.  And how much 3D glasses play a part in the limitations of the experience. As an obvious PR move, could this really damage people&#8217;s expectations for 3D in the home?</p>
<p>Lets face it, pretty much everyone knows that if you are going to be in a non-fixed entertainment setting (pretty much anything outside of a Movie with no commercials) that glasses don&#8217;t seem like an appealing option. Of course soccer is one of the rare sports that don&#8217;t have commercial breaks every 5 minutes. However people are considerably more social in a pub environment. Often times people are not close enough to the TV for the 3D experience to be of any real value.  What all of this means is that the glasses are just going to be a burden to deal with, unless you are seated at the perfect spot in front of a high quality projector screen.</p>
<p>In my opinion, the current non-passive 3D experiences will be successful in dedicated movie and gaming settings where the screen size take up a fair amount of a person’s direct point of view. This may seem obvious to most people, however in their excitement to promote new products I have a feeling 3D media companies could be shooting themselves in the foot by getting bad press for these staged events that don&#8217;t represent an environment where today&#8217;s 3D technologies really shine.</p>
<p>Once passive 3D screens start rolling out over the next 3 to 5 years, 3D will start to really take on a different meaning.  An autostereo screen in a bar will look more like viewing the game through a window.  Depth is key here, and as you may know already, depth is something we cannot emphasize more. 3D on a television really should be compared to looking through a window, with only a slight effect of &#8220;things coming out at you&#8221;.</p>
<p><strong>So my basic point here is, the smaller the screen is in front of you, and the more social distractions around you, the greater the chance that you will be taking off your 3D glasses and asking the pub owner if there is a non-3D TV that you can view.</strong></p>
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		<title>Comcast isn&#8217;t sold on 3D TV yet&#8230;</title>
		<link>http://thirdmagazine.com/2010/01/27/comcast-isnt-sold-on-3d-tv-yet/</link>
		<comments>http://thirdmagazine.com/2010/01/27/comcast-isnt-sold-on-3d-tv-yet/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 23:42:38 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Cable]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Comcast]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=859</guid>
		<description><![CDATA[Broadcasting and Cable writes: &#8220;Comcast Chairman Brian Roberts says the company plans to produce great 3D content, but says he isn&#8217;t sure the new technology will be the next HD in terms of adoption for 24/7 TV.&#8221;  B&#38;C talks about an interview that Roberts did with Wall Street Journal&#8217;s Alan Murray at a Congressional Internet [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://www.broadcastingcable.com/article/446230-Roberts_Not_Convinced_3D_is_Future_of_24_7_TV.php">Broadcasting and Cable</a> writes: &#8220;Comcast Chairman Brian Roberts says the company plans to produce great 3D content, but says he isn&#8217;t sure the new technology will be the next HD in terms of adoption for 24/7 TV.&#8221;  B&amp;C talks about an interview that Roberts did with Wall Street Journal&#8217;s Alan Murray at a Congressional Internet Caucus event today.</p>
<p>Roberts sees 3D ready TV&#8217;s to be in many homes within &#8220;10 years&#8221; but doesn&#8217;t see 3D as a full time viewing option, because people will be unwilling to wear glasses.  He compares it to blue tooth technologies.</p>
<p>What Roberts seems to miss is the auto or passive 3D appearance TVs will start to offer in about 3 years.  So in 10 years, the idea of using glasses to view 3D content is not very forward thinking, in our opinion.  Of course Comcast has the money to catch up if they need to and their current infrastructure already supports 3D. Once enough demand grows, they just take on already in production 3D channels and are ready to roll.   So as long as TV manufactures believe in 3D with and without glasses, and there is enough compelling content, then cable providers will fall in line. I think that may be part of Roberts’ lack of concern for 3D. Simply because he doesn&#8217;t have to push for it like 3D content and manufacturers do.</p>
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