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	<title>Third Magazine &#187; Blu-ray</title>
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	<link>http://thirdmagazine.com</link>
	<description>Stereo 3D industry news magazine</description>
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		<title>Avatar 3D Blu-ray coming for the holidays UPDATED</title>
		<link>http://thirdmagazine.com/2010/02/18/avatar-3d-blu-ray-coming-for-the-holidays/</link>
		<comments>http://thirdmagazine.com/2010/02/18/avatar-3d-blu-ray-coming-for-the-holidays/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 00:32:30 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Blu-ray]]></category>
		<category><![CDATA[Movie Releases]]></category>
		<category><![CDATA[Avatar]]></category>
		<category><![CDATA[James Cameron]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=928</guid>
		<description><![CDATA[UPDATED:  Fox dropped Gizmodo a line to say that &#8220;3D is in the conceptual stage and Avatar will not be out on 3D Blu-ray in November.&#8221; Now this one I could see being bundled with 3D branded Blu-ray players and televisions during the holidays. Many people were concerned about the release of the 3D DVD [...]]]></description>
			<content:encoded><![CDATA[<p>UPDATED:  Fox dropped Gizmodo a line to say that &#8220;3D is in the conceptual stage and <em>Avatar</em> will not be out on 3D Blu-ray in November.&#8221;</p>
<p>Now this one I could see being bundled with 3D branded Blu-ray players and televisions during the holidays. Many people were concerned about the release of the 3D DVD version of Avatar because there really wasn&#8217;t any solid news on its release. All anyone heard was news of the standard DVD release.</p>
<p>Well for those of you Avatar fans, it looks like James Cameron put to rest any rumors that we would be waiting years to see the movie come to 3D blu-ray.  In an interview posted on the Wall Street Journal blog section Cameron says:</p>
<blockquote><p>“It’s all right on schedule,” said Cameron. “We’ll do the Blu-ray and the standard def DVD April 22<sup>nd</sup>, that’s our plan as of right now, and that’ll be pretty much bare bones. And then we’ll do a value-added DVD and a 3-D Blu-ray in I think November sometime.”</p></blockquote>
<p>Cameron also talked about wanting to do a sequel to Avatar but wants to do it much faster and cheaper. We also have been hearing rumors of some of his other movies which are or have been converted to 3D.  Maybe we&#8217;ll see them appear for the holiday season as well.</p>
<p>Source: <a target="_blank" href="http://blogs.wsj.com/speakeasy/2010/02/17/james-cameron-says-avatar-will-have-a-3-d-blu-ray-release-this-year/">Wall Street Journal</a></p>
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		<title>HDMI 1.3 Supports 3D &#8211; You may currently be 3D ready</title>
		<link>http://thirdmagazine.com/2010/01/05/hdmi-1-3-supports-3d-you-may-currently-be-3d-ready/</link>
		<comments>http://thirdmagazine.com/2010/01/05/hdmi-1-3-supports-3d-you-may-currently-be-3d-ready/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 00:15:33 +0000</pubDate>
		<dc:creator>The James</dc:creator>
				<category><![CDATA[Blu-ray]]></category>
		<category><![CDATA[Glasses]]></category>
		<category><![CDATA[HDMI]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=776</guid>
		<description><![CDATA[High-Def Digest released some interesting news regarding HDMI 1.3.  Apparently it will be capable of supporting 3D.  What this means for the average consumer is that your overpriced HDMI cables won&#8217;t need to be replaced.  The only catch is that HDMI 1.3 can only handle dual 1080i images, you&#8217;ll need an upgrade for dual 1080p [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://www.businessweek.com/technology/content/dec2009/tc20091230_436389.htm">High-Def Digest</a> released some interesting news regarding HDMI 1.3.  Apparently it will be capable of supporting 3D.  What this means for the average consumer is that your overpriced HDMI cables won&#8217;t need to be replaced.  The only catch is that HDMI 1.3 can only handle dual 1080i images, you&#8217;ll need an upgrade for dual 1080p images.  But the quality loss for most consumer devices won&#8217;t be noticeable.  The other nice piece of info is that any BD-Live blu-ray device with the ability to connect to the internet will be capable of receiving a firmware update allowing for 3D viewing.  It looks like viewing 3D at home is going to be pretty easy and won&#8217;t require the enormous costs that a lot of idiotic articles have been reporting.  <a target="_blank" href="http://www.businessweek.com/technology/content/dec2009/tc20091230_436389.htm">Business Week</a> is claiming that it will cost over $4,000 to get set up with the 3D.  This may be true if you do not currently own a television or any peripherals (including a stereo, honestly, it is mentioned in the article as part of the cost).  But that would be the same cost to get into HD if you had no current electronics.  The reality is that 3D for consumers who are fairly up to date with technology will be a simple conversion.  As long as you have a high refresh rate television and set of proper eyeware (running between $75 and $150) a blu-ray player or PS3 you are ready to go.  And don&#8217;t let the high refresh rate scare you.  The minimum requirement is 120Hz.  Nearly all televisions now are 120Hz (Best Buy has them for under $1,000), and many are 240Hz without too much of a price increase.  And to top it off, a lot of plasmas are now 600Hz.</p>
<p>So the only thing stopping you from viewing 3D right now may be a pair of glasses and actual 3D content.  Don&#8217;t believe all the hype about insane costs.  Manufacturers make poor business decisions at times, but creating a popular market that the average consumer cannot enjoy isn&#8217;t likely.</p>
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		<title>VizWorld Predicts Home 3D a Flop for 2010</title>
		<link>http://thirdmagazine.com/2009/12/30/vizworld-predicts-home-3d-a-flop-for-2010/</link>
		<comments>http://thirdmagazine.com/2009/12/30/vizworld-predicts-home-3d-a-flop-for-2010/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 00:14:42 +0000</pubDate>
		<dc:creator>The James</dc:creator>
				<category><![CDATA[Blu-ray]]></category>
		<category><![CDATA[Televisions]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=767</guid>
		<description><![CDATA[Over at Vizworld, they&#8217;ve made a few predictions for technology in 2010.  One of these is the success of theater 3D and the failure of home 3D.  The reasons given are pretty basic; existing blu-ray players may not support 3D, it requires high refresh rate televisions and the cost associated with shutter glasses may be [...]]]></description>
			<content:encoded><![CDATA[<p>Over at <a target="_blank" href="http://www.vizworld.com/2009/12/vizworlds-predictions-2010/">Vizworld</a>, they&#8217;ve made a few predictions for technology in 2010.  One of these is the success of theater 3D and the failure of home 3D.  The reasons given are pretty basic; existing blu-ray players may not support 3D, it requires high refresh rate televisions and the cost associated with shutter glasses may be a factor.  I have to agree that 2010 won&#8217;t be a huge success for the general consumer when it comes to home theater 3D, but I think these reasons will quickly become obsolete.  There hasn&#8217;t been a whole lot of discussion regarding 3D blu-ray firmware updates for current players.  I wouldn&#8217;t be surprised to see a lot of major players, especially Sony, pushing firmware updates to allow for 3D blu-ray with existing players.  They are doing it with the PS3, so it won&#8217;t hurt them to push it to regular blu-ray players.  This can help sales of higher refresh rate televisions.  At the moment, that&#8217;s the only hindering factor.  But as technology tends to flow, it won&#8217;t be long before all LCD televisions have high refresh rates.  It was the same with 720p versus 1080i versus 1080p.  It didn&#8217;t take long before most HD televisions supported 1080p for less cost that the original 720 televisions.  So although it might stop the average consumer from jumping in right away, that barrier will melt away quickly.  The last point is the shutter glasses.  It&#8217;s hardly a costly peripheral compared to everything else consumers buy for their home theater.  It&#8217;s about the cost of a PS3 or Xbox game.  I really don&#8217;t see this stopping the market cold.  In fact, I think you will see it become common place among console gamers as soon as the PS3 firmware update is available.</p>
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		<title>HDMI 3D? Version 1.4 will support it.</title>
		<link>http://thirdmagazine.com/2009/12/23/hdmi-3d-version-1-4-will-support-it/</link>
		<comments>http://thirdmagazine.com/2009/12/23/hdmi-3d-version-1-4-will-support-it/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 15:40:41 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Blu-ray]]></category>
		<category><![CDATA[Cable]]></category>
		<category><![CDATA[Industrial]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Televisions]]></category>
		<category><![CDATA[HDMI]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=727</guid>
		<description><![CDATA[Not a huge surprise here as we&#8217;ve been hearing about plans for HDMI 1.4 to support 3D.  It looks like that&#8217;s going to happen.  With that said, it is possible to send 3D images (depending on the type 3D visual output / format) without needing to use HDMI. However the tech and media industry may not give you as [...]]]></description>
			<content:encoded><![CDATA[<p>Not a huge surprise here as we&#8217;ve been hearing about plans for HDMI 1.4 to support 3D.  It looks like that&#8217;s going to happen.  With that said, it is possible to send 3D images (depending on the type 3D visual output / format) without needing to use HDMI. However the tech and media industry may not give you as many options as they attempt through cable boxes and Blu-Ray formats, for example, to  only allow their 3D content to be sent through the HDMI standard.  As the industry moves to try to protect it&#8217;s content and force users to view content on approved devices only. Here&#8217;s the <a target="_blank" href="http://www.virtualpressoffice.com/publicsiteContentFileAccess/224966/224966.html/?fileContentId=224966&amp;fileName=224966.html&amp;fromOtherPageToDisableHistory=Y">press release</a>:</p>
<blockquote><p>SUNNYVALE, Calif. &#8211;(Business Wire)&#8211; Dec 23, 2009 HDMI Licensing, LLC, the agent responsible for licensing the High-Definition Multimedia Interface® (HDMI®) specification, today announced, on behalf of the HDMI Founders, the following regarding 3D formats and the HDMI Specification Version 1.4:</p>
<p>1. In order to respond to recent input from the industry, the HDMI Consortium will meet in late January 2010 to add an additional 3D format (tentatively named “Top/Bottom”) to the HDMI specification, supporting the use of this format over HDMI.</p>
<p>a. The exact date for this announcement is undetermined. The Consortium has committed to resolving this issue in January 2010 and publishing a document soon thereafter.</p>
<p>2. Legacy set-top boxes (those that are already deployed in the market) are required to comply with the HDMI Specification Version 1.4 requirements for 3D functionality even if only implementing one or more of the 3D formats in Appendix H of the specification.</p>
<p>a. In order to meet the needs of the market, the HDMI Founders have decided to allow legacy set-top boxes to use formats contained in Appendix H without having to implement the HDMI specification’s mandatory 3D formats, provided that they fully comply with the signaling protocol defined in Appendix H. This will continue to be in effect and will be reevaluated once a mandatory 3D broadcast format is defined.</p>
<p>i. However, legacy set-top boxes that do not support the mandatory 3D formats may not claim 3D functionality as defined by the updated HDMI Adopted Trademark and Logo Usage Guidelines.</p>
<p>”As a leading global standard for HD connectivity, the HDMI Consortium takes the market’s needs very seriously,” says Steve Venuti, president of HDMI Licensing, LLC. “3D is a nascent market and thus continues to evolve quickly. We have taken input from leading industry associations and this announcement reflects the HDMI Founders’ commitment to continuously and proactively set the foundation for innovations that will deliver the next generation of content. The addition of the new format will secure the application of 3D for broadcasting, in addition to the existing applications for Blu-ray and gaming.”</p>
<p>For more information about the HDMI specification please visit <a target="_blank" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.hdmi.org&amp;esheet=6126913&amp;lan=en_US&amp;anchor=http%3A%2F%2Fwww.hdmi.org&amp;index=1&amp;md5=a101fea53b727389a783e5529e051b0b" target="newWin">http://www.hdmi.org</a>.</p></blockquote>
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		<title>Acer G245 monitor and NVIDIA&#8217;s 3D Blu-ray playback</title>
		<link>http://thirdmagazine.com/2009/12/09/acer-g245-monitor-and-nvidias-3d-blu-ray-playback/</link>
		<comments>http://thirdmagazine.com/2009/12/09/acer-g245-monitor-and-nvidias-3d-blu-ray-playback/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 20:41:13 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Blu-ray]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Monitors]]></category>
		<category><![CDATA[Acer]]></category>
		<category><![CDATA[G245]]></category>
		<category><![CDATA[Nvidia]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=643</guid>
		<description><![CDATA[Engadget has a story up on a preview of NVIDIA&#8217;s 3D Blu-ray &#8220;ecosystem&#8221;.   And from their brief report, everything seems to be falling into place. They go on to demo 3D playback on the upcoming Acer G245 120hz LCD display that can be synced with nVidia&#8217;s shutter based glasses. 3D Blu-ray is encoded in a [...]]]></description>
			<content:encoded><![CDATA[<p>Engadget has a <a target="_blank" href="http://www.engadget.com/2009/12/09/nvidia-shows-its-3d-blu-ray-readiness-in-run-up-to-ces-acer-dem/">story</a> up on a preview of NVIDIA&#8217;s 3D Blu-ray &#8220;ecosystem&#8221;.   And from their brief report, everything seems to be falling into place. They go on to demo 3D playback on the upcoming Acer G245 120hz LCD display that can be synced with <a target="_blank" href="http://www.amazon.com/gp/product/B001PV6MCS?ie=UTF8&amp;tag=thirmaga-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B001PV6MCS">nVidia&#8217;s shutter based glasses</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=thirmaga-20&amp;l=as2&amp;o=1&amp;a=B001PV6MCS" border="0" alt="" width="1" height="1" />.</p>
<blockquote><p>3D Blu-ray is encoded in a new MVC-AVC format, which passes through a regular 1080p video for incompatible hardware, but provides a 3D image for the software and decode hardware capable of sussing it out. Right now NVIDIA&#8217;s 3D Blu-ray capable on existing GeForce GT 220 and GT 240 GPUs, along with its upcoming Fermi cards due next year.</p>
<p style="text-align: center;"><img class="aligncenter" title="ACER G245 Review" src="http://www.blogcdn.com/www.engadget.com/media/2009/12/acer-3d-g245-lcd-1.jpg" alt="" width="327" height="306" /></p>
</blockquote>
<p><strong>UPDATE: </strong>Amazon.com appears for have an <a target="_blank" href="http://www.amazon.com/gp/product/B002Q4SGPO?ie=UTF8&amp;tag=thirmaga-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B002Q4SGPO">Acer G245</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=thirmaga-20&amp;l=as2&amp;o=1&amp;a=B002Q4SGPO" border="0" alt="" width="1" height="1" /> monitor listed for sale, but it doesn&#8217;t mention the refresh rate, so we don&#8217;t think it is the actual 3D monitor discussed above.</p>
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		<title>AMD bringing Stereoscopic 3D to CES 2010</title>
		<link>http://thirdmagazine.com/2009/12/07/amd-bringing-stereoscopic-3d-to-ces-2010/</link>
		<comments>http://thirdmagazine.com/2009/12/07/amd-bringing-stereoscopic-3d-to-ces-2010/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 14:46:42 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Blu-ray]]></category>
		<category><![CDATA[DVD]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[AMD]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[CyberLink]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=623</guid>
		<description><![CDATA[Press Release: &#8220;AMD (NYSE: AMD) today announced that it will demonstrate the forthcoming Blu-ray stereoscopic 3D standard at the 2010 Consumer Electronics Show, showcasing how consumers will soon get to enjoy high-fidelity 3D entertainment once reserved only for theaters.&#8221; &#8220;As a contributing member of the Blu-ray Disc Association, AMD is working closely with technology partners [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://www.amd.com/us/press-releases/Pages/amd-3d-2009dec7.aspx" target="_blank">Press Release:</a> &#8220;<a target="_blank" href="http://www.amd.com/">AMD</a> (NYSE: AMD) today announced that it will demonstrate the forthcoming <a target="_blank" href="http://www.blu-ray.com/" target="_blank">Blu-ray</a> stereoscopic 3D standard at the <a target="_blank" href="http://www.cesweb.org/" target="_blank">2010 Consumer Electronics Show</a>, showcasing how consumers will soon get to enjoy high-fidelity 3D entertainment once reserved only for theaters.&#8221;</p>
<p>&#8220;As a contributing member of the Blu-ray Disc Association, AMD is working closely with technology partners as the format specifications are finalized over the coming year in order to help ensure compatibility with upcoming AMD hardware. At the upcoming <a target="_blank" href="http://www.cesweb.org/" target="_blank">2010 Consumer Electronics Show</a>, AMD and <a target="_blank" href="http://www.cyberlink.com/" target="_blank">CyberLink</a> will jointly preview Blu-ray stereoscopic 3D entertainment for those in attendance. AMD will be located in the <a target="_blank" href="http://myces.bdmetrics.com/CDT-6277602/Advanced-Micro-Devices/Details.aspx" target="_blank">Grand Lobby (GL-8 and GL-10) of the Las Vegas Convention Center</a>. The new standard is one of many 3D technologies AMD openly supports, along with 3D DLP televisions, dual-panel and line interleaved 3D monitors, and is part of AMD’s initiative to further both the art of 3D entertainment, and its adoption in homes worldwide through close collaboration with 3D technology partners, including OEMs, software developers and content distributors.&#8221;</p>
<p><a href="http://thirdmagazine.com/2009/11/30/3d-codec-for-dvd-and-blu-ray-coming-soon/" target="_self">Read more about Cyberlink&#8217;s 3D CODEC.</a></p>
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		<title>3D CODEC for DVD and Blu-ray coming soon!</title>
		<link>http://thirdmagazine.com/2009/11/30/3d-codec-for-dvd-and-blu-ray-coming-soon/</link>
		<comments>http://thirdmagazine.com/2009/11/30/3d-codec-for-dvd-and-blu-ray-coming-soon/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 00:47:19 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Blu-ray]]></category>
		<category><![CDATA[DVD]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[3DCODEC]]></category>
		<category><![CDATA[CyberLink]]></category>
		<category><![CDATA[PowerDVD]]></category>
		<category><![CDATA[S3D Decoder]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=534</guid>
		<description><![CDATA[A press release today by SENSIO Technologies and Cyberlink is a very clear sign that the gauntlet has been dropped in favor of a huge push for S3D support for media types and devices. The decoder will support DVD, Blu-ray, and AVCHD movie player software application. Cyberlink’s PowerDVD is the top DVD playback software and [...]]]></description>
			<content:encoded><![CDATA[<p>A press release today by SENSIO Technologies and Cyberlink is a very clear sign that the gauntlet has been dropped in favor of a huge push for S3D support for media types and devices. The decoder will support DVD, Blu-ray, and AVCHD movie player software application. Cyberlink’s PowerDVD is the top DVD playback software and decoder in the US and most areas of the world. Most Dell systems have been shipping with Power DVD for years and still do by default. SENSIO and Cyberlink both plan on showing off their updated software in January at the 2010 Consumer Electronics Show in Las Vegas.</p>
<blockquote><p>&#8220;SENSIO is a company of firsts &#8211; it was the first to do live 3D broadcasts, to present a Full 3D HD solution and to have its format standardized. We are very pleased to cooperate with CyberLink, the PC digital multimedia development leader. This agreement is another step that confirms our momentum in the consumer electronics market and that moves us closer to our objective of becoming the de facto standard for PC platforms, playstations and 3D televisions,&#8221; explains Nicholas Routhier, SENSIO&#8217;s President and Chief Executive Officer.</p></blockquote>
<p>It’s important to remember that DVD or Blu-ray discs that have S3D content simply aren&#8217;t going to be viewable unless you have the proper CODEC to view the content. So as the firmware for optical devices will support the reading (and some writing) of the content, to view it within an operating system you need the proper decompression support.</p>
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		<title>Playstation 3D firmware update coming to PS3 in 2010</title>
		<link>http://thirdmagazine.com/2009/11/19/playstation-3d-firmware-update-coming-to-ps3-in-2010/</link>
		<comments>http://thirdmagazine.com/2009/11/19/playstation-3d-firmware-update-coming-to-ps3-in-2010/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 19:51:14 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Blu-ray]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Firmware]]></category>
		<category><![CDATA[PS3]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=417</guid>
		<description><![CDATA[We could file this under rumors, however it falls into place with everything else we have been hearing from Sony. According to a leaked presentation, a PlayStation 3 3D firmware upgrade is in the works for the system in 2010.  Sony sees this is as a critical move for their console gaming strategy and a way to [...]]]></description>
			<content:encoded><![CDATA[<div class="mceTemp">We could file this under rumors, however it falls into place with <a target="_blank" title="Sony 3D NewsLetter" href="http://presscentre.sony.eu/imagelibrary/detail.aspx?MediaDetailsID=151556&amp;ClientID=-1" target="_blank">everything </a>else we have been hearing from Sony. According to a leaked presentation, a <a target="_blank" href="http://www.amazon.com/gp/product/B001FRTP94?ie=UTF8&amp;tag=thirmaga-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B001FRTP94">PlayStation 3 3D firmware</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=thirmaga-20&amp;l=as2&amp;o=1&amp;a=B001FRTP94" border="0" alt="" width="1" height="1" /> upgrade is in the works for the system in 2010.  Sony sees this is as a critical move for their console gaming strategy and a way to boost market demand for their high-end and high refresh rate TVs,  the 120hz and 240hz models. </div>
<div class="mceTemp">The gaming industry is well suited for 3D conversion, and for a large demographic, this might be the primary reason for purchasing 3D-TVs in the next 3 to 5 years.  This will hold people over and increase the commonality of 3D until laser TV technology removes the need for glasses and becomes more affordable, hopefully within about 5 years.   More more about this story at <a target="_blank" href="http://www.computerandvideogames.com/article.php?id=227796" target="_blank">CVG</a> and <a target="_blank" href="http://kotaku.com/5408308/sony-to-upgrade-ps3-consoles-to-3d" target="_blank">Kotaku</a>.</div>
<div class="mceTemp" style="text-align: center;"><img title="Playstation 3D firmware update" src="http://thirdmagazine.com/wp-content/uploads/2009/11/playstation-3d-firmware.jpg" alt="Playstation 3D firmware update" width="500" height="262" /></div>
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		<title>Sony&#8217;s Newsletter talks 3DTV sales at 46 million by 2013</title>
		<link>http://thirdmagazine.com/2009/11/15/sonys-newsletter-talks-3dtv-sales-at-46-million-by-2013/</link>
		<comments>http://thirdmagazine.com/2009/11/15/sonys-newsletter-talks-3dtv-sales-at-46-million-by-2013/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 03:42:56 +0000</pubDate>
		<dc:creator>&#34;Mitch&#34;</dc:creator>
				<category><![CDATA[Blu-ray]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[3DTV]]></category>
		<category><![CDATA[Playstation 3D]]></category>
		<category><![CDATA[Sony 3D glasses]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=346</guid>
		<description><![CDATA[Sony put together its first 3D industry newsletter (tips Matt). Not surprisingly they have a story covering the GigaOM Pro market research group that says 3DTV shipments should reach 46 million by 2013. While the initial shipments of flat-panel 3DTVs will be small in 2010 due to premium pricing strategies by the large TV manufacturers, [...]]]></description>
			<content:encoded><![CDATA[<p>Sony put together its first <a target="_blank" title="Sony 3DTV Newsletter" href="http://presscentre.sony.eu/imagelibrary/detail.aspx?MediaDetailsID=151556&amp;ClientID=-1" target="_self">3D industry newsletter</a> (tips Matt). Not surprisingly they have a story covering the GigaOM Pro market research group that says 3DTV shipments should reach 46 million by 2013.</p>
<blockquote><p>While the initial shipments of flat-panel 3DTVs will be small in 2010 due to premium pricing strategies by the large TV manufacturers, volumes are likely to grow quickly in just a few short years as manufacturers begin to implement 3-D as a standard feature across their HD flat-panel product lines&#8221;, said Alfred Poor, author of the report and publisher of HDTV Almanac in the U.S.</p></blockquote>
<p>I&#8217;m assuming that this number would include &#8220;3D ready&#8221; TVs that support the 120mhz refresh rates. Sony is well positioned to bring the 3DTV market into the home if they are able to leverage their future Playstation 3 systems and the newest Blu-Ray standards. They are in the process of developing active shutter glasses to be used in the future.</p>
<p>Other than working with James Cameron on custom built cameras, Sony has big plans to showcase 3DTV during the 2012 Olympic games, which is a story we will be following closely. Read more in their <a target="_blank" title="Sony 3DTV Newsletter" href="http://presscentre.sony.eu/imagelibrary/DownloadMedia.ashx?MediaDetailsID=151556" target="_self">newsletter</a>.</p>
<p><object width="586" height="400" id="aexternal" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"><param name="movie" value="http://www.sony.co.jp/video2/player.swf"></param><param name="flashVars" value="config=/video2/200909/09-0903/config.xml&#038;lang=en"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.sony.co.jp/video2/player.swf" type="application/x-shockwave-flash" flashVars="config=/video2/200909/09-0903/config.xml&#038;lang=en" allowFullScreen="true" allowScriptAccess="always" width="586" height="400"></embed></object></p>
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		<title>Blu-Ray 3D &#8211; It&#8217;s coming</title>
		<link>http://thirdmagazine.com/2009/11/08/blu-ray-3d-its-coming/</link>
		<comments>http://thirdmagazine.com/2009/11/08/blu-ray-3d-its-coming/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 17:01:13 +0000</pubDate>
		<dc:creator>The James</dc:creator>
				<category><![CDATA[Blu-ray]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Industry]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=203</guid>
		<description><![CDATA[There is a conference for everything and blu-ray technology is no exception.  Blu-Con 2.0 wrapped up last week at the Beverly Hilton.  The Digital Bits has a great summary of the event here.  The future is looking great for blu-ray technology.  A bunch of cool 3D info came out of the conference, here are some [...]]]></description>
			<content:encoded><![CDATA[<p>There is a conference for everything and <a target="_blank" href="http://www.amazon.com/gp/product/B001TK3D4A?ie=UTF8&amp;tag=thirmaga-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B001TK3D4A">blu-ray</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=thirmaga-20&amp;l=as2&amp;o=1&amp;a=B001TK3D4A" border="0" alt="" width="1" height="1" /> technology is no exception.  Blu-Con 2.0 wrapped up last week at the Beverly Hilton.  <a target="_blank" href="http://www.thedigitalbits.com/">The Digital Bits</a> has a great summary of the event <a target="_blank" href="http://www.thedigitalbits.com/#110509">here</a>.  The future is looking great for blu-ray technology.  A bunch of cool 3D info came out of the conference, here are some of the notable bits:</p>
<p>-Final 3d blu-ray specs will be released later this year and they will be display format agnostic, which basically means that no matter the type of display (plasma or LCD) or whether it uses active or passive glasses, all players will be compatible as long as it is a proper 3D display.  So no worries about proprietary brand specs.</p>
<p>-There is no 3D blu-ray spec format war.  All the industry players are cooperating and working together on a final spec.</p>
<p>-3D blu-ray players will be a premium price product, but as with all technology, it is expected to drop over time.</p>
<p>-There were serious rumors from multiple sources that the PS3 will be 3D compatible with only a firmware update.  The only new equipment necessary for 3D gaming and 3D blu-ray movies will be glasses.</p>
<p>-The majority manufacturers made a point to stress that 3D displays are here to stay.  That&#8217;s great to hear.</p>
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