“As a contributing member of the Blu-ray Disc Association, AMD is working closely with technology partners as the format specifications are finalized over the coming year in order to help ensure compatibility with upcoming AMD hardware. At the upcoming 2010 Consumer Electronics Show, AMD and CyberLink will jointly preview Blu-ray stereoscopic 3D entertainment for those in attendance. AMD will be located in the Grand Lobby (GL-8 and GL-10) of the Las Vegas Convention Center. The new standard is one of many 3D technologies AMD openly supports, along with 3D DLP televisions, dual-panel and line interleaved 3D monitors, and is part of AMD’s initiative to further both the art of 3D entertainment, and its adoption in homes worldwide through close collaboration with 3D technology partners, including OEMs, software developers and content distributors.”

Read more about Cyberlink’s 3D CODEC.

“SENSIO is a company of firsts – it was the first to do live 3D broadcasts, to present a Full 3D HD solution and to have its format standardized. We are very pleased to cooperate with CyberLink, the PC digital multimedia development leader. This agreement is another step that confirms our momentum in the consumer electronics market and that moves us closer to our objective of becoming the de facto standard for PC platforms, playstations and 3D televisions,” explains Nicholas Routhier, SENSIO’s President and Chief Executive Officer.

It’s important to remember that DVD or Blu-ray discs that have S3D content simply aren’t going to be viewable unless you have the proper CODEC to view the content. So as the firmware for optical devices will support the reading (and some writing) of the content, to view it within an operating system you need the proper decompression support.