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	<title>Third Magazine &#187; Industry</title>
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	<link>http://thirdmagazine.com</link>
	<description>Stereo 3D industry news magazine</description>
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		<title>Stereo 3D filmmaking: The Complete Interactive Course</title>
		<link>http://thirdmagazine.com/2010/06/27/stereo-3d-filmmaking-the-complete-interactive-course/</link>
		<comments>http://thirdmagazine.com/2010/06/27/stereo-3d-filmmaking-the-complete-interactive-course/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 14:55:10 +0000</pubDate>
		<dc:creator>The James</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Convergence 3D]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=1175</guid>
		<description><![CDATA[Today3D.com posted some good information on the &#8216;First Complete Interactive 3D Training Solution&#8217; from Convergence 3D.  The interactive course was released this month and is the most comprehensive guide to 3D filmmaking currently on the market.  It won an award at Dimension 3 film festival, which is the top stereoscopic 3D film festival in the [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://www.today3d.com/2010/06/dimmys-award-given-to-first-complete.html ">Today3D.com</a> posted some good information on the &#8216;First Complete Interactive 3D Training Solution&#8217; from <a target="_blank" href="http://www.convergence3d.net/stereo3d.php">Convergence 3D</a>.  The interactive course was released this month and is the most comprehensive guide to 3D filmmaking currently on the market.  It won an award at Dimension 3 film festival, which is the top stereoscopic 3D film festival in the world.  Here are the key stats from the interactive training guide:</p>
<blockquote><p>Co-produced by Parallell Cinema and Innoventive Software, Stereo 3D  Filmmaking: The Complete Interactive Course is the only alternative to  expensive, long training sessions to learn stereo 3D effectively today.<br />
Contents:<br />
• 125 minutes of course shot in live-action stereo 3D: we explain a  technique, you see the result.<br />
• Dozens of animated diagrams<br />
• 4 hours of Expert Insight Series from the famous 3d experts behind  Alice in Wonderland, Coraline, Monsters vs Aliens, G-Force and many  others<br />
• 20 progressive and interactive exercises designed in the  optically-accurate Stereo 3D Virtual Studio – based on award-winning  Frameforge Previz Studio technology used by the Sony 3D Tech Center and  James Cameron’s Director of Photography Vince Pace<br />
• The Video-FAQ of Stereo 3D: experts answer the big questions of Stereo  3D<br />
• The Stereographer’s handbook with a summary of the course<br />
• The Stereo 3D Shooting Guide for easy reference on set</p></blockquote>
<p>The package is available for around $400.</p>
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		<title>Sony and Samsung Alliance?</title>
		<link>http://thirdmagazine.com/2010/05/24/sony-and-samsung-alliance/</link>
		<comments>http://thirdmagazine.com/2010/05/24/sony-and-samsung-alliance/#comments</comments>
		<pubDate>Mon, 24 May 2010 16:02:00 +0000</pubDate>
		<dc:creator>The James</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Televisions]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=1126</guid>
		<description><![CDATA[An article at Rueters.com mentions that Sony&#8217;s CEO is set to have a meeting rival company Samsung Electronics.  There are rumors that this meeting could be largely due to the popularity of the 3D home theater movement.  If this is true, it is great news for the 3D industry, as this meeting would most likely [...]]]></description>
			<content:encoded><![CDATA[<p>An article at <a target="_blank" href="http://www.reuters.com/article/idUSTRE64N1V920100524">Rueters.com</a> mentions that Sony&#8217;s CEO is set to have a meeting rival company Samsung Electronics.  There are rumors that this meeting could be largely due to the popularity of the 3D home theater movement.  If this is true, it is great news for the 3D industry, as this meeting would most likely include serious discussions about setting common standards and specifications for 3D technology.  Then we won&#8217;t have to worry about wearing upside down glasses if we change television brands, as we previously reported.</p>
<p>From the article:</p>
<blockquote><p>&#8220;It&#8217;s mainly aimed at Sony rebuilding and  consolidating its relationship with Samsung because its strategy of  diversifying panel suppliers to the likes of Sharp has failed to ensure  smooth supplies,&#8221; said Ricky Seo, an analyst at KB Investment &amp;  Securities.</p>
<p>&#8220;So, it&#8217;s like Sony  coming back for more cooperation as it needs Samsung to meet its  aggressive promotion of TV business, especially to get advanced panels  for 3D TV production.&#8221;</p></blockquote>
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		<title>3D Android Phone &#8211; Motorola MT810 Ophone</title>
		<link>http://thirdmagazine.com/2010/05/09/3d-android-phone-motorola-mt810-ophone/</link>
		<comments>http://thirdmagazine.com/2010/05/09/3d-android-phone-motorola-mt810-ophone/#comments</comments>
		<pubDate>Sun, 09 May 2010 15:48:33 +0000</pubDate>
		<dc:creator>The James</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[3D Cell Phone]]></category>
		<category><![CDATA[Android Phone]]></category>
		<category><![CDATA[Motorola MT810 Ophone]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=1088</guid>
		<description><![CDATA[Over at Techpinger.com, they wrote that Motorola is working on an Android based phone that will have a 3D viewing option similar to the one that has been rumored on the Nintendo 3DS.  Don&#8217;t worry, no glasses required.   The phone will have an optical filter that flips down over the screen.  With the filter down, [...]]]></description>
			<content:encoded><![CDATA[<p>Over at <a target="_blank" href="http://techpinger.com/2010/05/motorola-mt810-ophone-3d-android-phone/">Techpinger.com</a>, they wrote that Motorola is working on an Android based phone that will have a 3D viewing option similar to the one that has been rumored on the Nintendo 3DS.  Don&#8217;t worry, no glasses required.   The phone will have an optical filter that flips down over the screen.  With the filter down, you will get a depth effect, but won&#8217;t be able to physically use any of the touch screen tools.  So it will basically have two modes, filter up, for typical use, and filter down for viewing 3D style content.</p>
<div id="attachment_1095" class="wp-caption alignright" style="width: 310px"><a href="http://thirdmagazine.com/wp-content/uploads/2010/05/motorola-3d-handset-leaks-0.jpg"><img class="size-medium wp-image-1095" title="motorola-3d-handset-leaks-0" src="http://thirdmagazine.com/wp-content/uploads/2010/05/motorola-3d-handset-leaks-0-300x228.jpg" alt="Motorola 3D" width="300" height="228" /></a><p class="wp-caption-text">Motorola 3D Android Phone - MT810</p></div>
<p>With the simple depth effect on the Nintendo 3DS coming out soon, I think we will be seeing a lot of hand-held devices utilizing the technique.  But until developers can combine gesture technology with the 3D effect, it won&#8217;t be incredibly useful.  Although it will be pretty fun to see.</p>
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		<title>3D Glasses Incompatible &#8211; Blame Samsung and Panasonic</title>
		<link>http://thirdmagazine.com/2010/05/06/3d-glasses-incompatible-blame-samsung-and-panasonic/</link>
		<comments>http://thirdmagazine.com/2010/05/06/3d-glasses-incompatible-blame-samsung-and-panasonic/#comments</comments>
		<pubDate>Thu, 06 May 2010 12:53:51 +0000</pubDate>
		<dc:creator>The James</dc:creator>
				<category><![CDATA[Glasses]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[active shutter glasses]]></category>
		<category><![CDATA[panasonic]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Xpand]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=1076</guid>
		<description><![CDATA[Considering the backlash that 3D televisions are getting from all the naysayers complaining about having to wear glasses and the cost, Samsung and Panasonic decided that they would like to make it even harder on the industry to succeed (can you sense my annoyance).  Engadget reported that the active shutter glasses that are used to [...]]]></description>
			<content:encoded><![CDATA[<p>Considering the backlash that 3D televisions are getting from all the naysayers complaining about having to wear glasses and the cost, Samsung and Panasonic decided that they would like to make it even harder on the industry to succeed (can you sense my annoyance).  <a target="_blank" href="http://www.engadget.com/2010/05/05/samsung-and-panasonic-3dtvs-use-same-active-shutter-glasses-tech/">Engadget </a>reported that the active shutter glasses that are used to view Panasonic 3D televisions and Samsung 3D televisions aren&#8217;t quite compatible, unless you like watching television standing on your head.  That&#8217;s right, you can interchange them, but only if you turn them upside down.  Apparently neither of these technology titans thought it would be wise to consider adhering to some sort of standard before finishing production on their technology.</p>
<div id="attachment_1079" class="wp-caption alignleft" style="width: 160px"><a href="http://thirdmagazine.com/wp-content/uploads/2010/05/standing_on_head.jpg"><img class="size-thumbnail wp-image-1079 " title="3D on your head" src="http://thirdmagazine.com/wp-content/uploads/2010/05/standing_on_head-150x150.jpg" alt="3D on your head" width="150" height="150" /></a><p class="wp-caption-text">How to watch 3D with incompatible glasses</p></div>
<p>No one knows whether this was done to force brand loyalty, or just out of sheer lack of foresight.  My guess is the former.  Luckily, <a target="_blank" title="Xpand" href="http://www.engadget.com/2010/03/17/xpand-x103-3d-glasses-universally-compatible-with-3dtvs-but-no/">Xpand</a> is smart enough to have created active shutter glasses that will be compatible with pretty much any 3D television, although their glasses are a bit pricey.  Hopefully this doesn&#8217;t turn into some strange beta versus VHS war with glasses.  There are already enough 3D options out there with polarized glasses and morons jumping on the bandwagon pushing anaglyph as new technology.  Hopefully this doesn&#8217;t hurt the 3D home market too much.</p>
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		<title>Zecotek 3D Display &#8211; No more glasses!</title>
		<link>http://thirdmagazine.com/2010/04/30/zecotek-3d-display-no-more-glasses/</link>
		<comments>http://thirdmagazine.com/2010/04/30/zecotek-3d-display-no-more-glasses/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 12:13:02 +0000</pubDate>
		<dc:creator>The James</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Monitors]]></category>
		<category><![CDATA[Televisions]]></category>
		<category><![CDATA[auto stereo 3d]]></category>
		<category><![CDATA[volumetric image]]></category>
		<category><![CDATA[Zecotek]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=1056</guid>
		<description><![CDATA[When people get into discussions about 3D, often the complaint is something along the lines of &#8220;but I don&#8217;t want to wear glasses to watch TV&#8221; (As if a large portion of the population doesn&#8217;t already wear glasses all the time, even when not watching television or movies).  Anyway, 3D glasses are really just the [...]]]></description>
			<content:encoded><![CDATA[<p>When people get into discussions about 3D, often the complaint is something along the lines of &#8220;but I don&#8217;t want to wear glasses to watch TV&#8221; (As if a large portion of the population doesn&#8217;t already wear glasses all the time, even when not watching television or movies).  Anyway, 3D glasses are really just the transition stage while technology perfects auto-stereo 3D (without glasses).  <a target="_blank" href="http://www.marketwatch.com/story/zecotek-demonstrates-5th-generation-3d-display-system-2010-04-29?reflink=MW_news_stmp">Marketwatch.com</a> released some information about a company called Zecotek which has a 5th generation 3D display that pretty blows every other piece of 3D technology out of the water.</p>
<p>Most importantly, the display requires no glasses.  Also, it is a &#8220;true volumetric image&#8221; which allows viewers to move around to gain different perspectives of the image.  Outside of entertainment, that concept alone has many applications in medical science and engineering.</p>
<p>The display doesn&#8217;t require any viewer dependent technology, such as eye-tracking or similar concepts.  It also uses something called &#8220;motion parallax&#8221; and &#8220;occlusion effect&#8221;, which are described as:</p>
<blockquote><p>Motion parallax is the apparent difference in the speed or direction of moving objects produced when an object in the foreground moves relative to an object in the background. The occlusion effect is the blocking of one object by another opaque (non-transparent) object located in front, but where the hidden object can still be seen if viewed from a different angle, for example, in the side view. The combination of motion parallax and the occlusion effect eliminates the sense of imbalance and dizziness which can occur with polarized and shutter-type glasses and which are contributing to concerns over health and safety of 3D viewing.</p></blockquote>
<p>This is the technology everyone is waiting for.  No more complaints about headaches or eyestrain or whining about wearing glasses.  The future of 3D is right around the corner.</p>
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		<title>RealD on the New York Stock Exchange</title>
		<link>http://thirdmagazine.com/2010/04/15/reald-on-the-new-york-stock-exchange/</link>
		<comments>http://thirdmagazine.com/2010/04/15/reald-on-the-new-york-stock-exchange/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 13:07:19 +0000</pubDate>
		<dc:creator>The James</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Projectors]]></category>
		<category><![CDATA[NYSE]]></category>
		<category><![CDATA[RealD]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=1022</guid>
		<description><![CDATA[According to Digital Media Wire, RealD, provider of 3D cinema projectors, filed for an initial public offering of shares on the New York Stock Exchange. They are trying to raise $200-million. The public statement is that they are attempting to pay off a $29 million debt and are using the rest for corporate purposes. But [...]]]></description>
			<content:encoded><![CDATA[<p>According to <a target="_blank" href="http://www.dmwmedia.com/news/2010/04/12/digital-3d-cinema-firm-reald-aims-200-million-ipo">Digital Media Wire</a>, RealD, provider of 3D cinema projectors, filed for an initial public offering of shares on the New York Stock Exchange.  They are trying to raise $200-million.  The public statement is that they are attempting to pay off a $29 million debt and are using the rest for corporate purposes.  But what it really means is that they are getting serious about 3D.  They have projectors installed in about 5,400 screens.  They hold a serious chunk of the 3D market right now.  With the success of the landmark 3D films that entered theaters over the last 6 months, I think they will be attempted to solidify the market with their new funds.  It is very important for theaters to work in conjunction with companies like RealD.  For the first time in a while, theaters are seeing serious increases in revenue and ticket sales after constantly being destroyed by the home theater market.  3D is entering the home market, but still has a lot of detractors, beyond the general &#8220;3D is a gimmick crowd&#8221; (who apparently don&#8217;t see that the majority things that make money in a consumer based society are fueled by some sort of &#8216;gimmick&#8217;, but we can&#8217;t all understand economy).  But the home market will inevitably grow.  With 3D gaming around the corner for the PS3, there is a whole culture of gamers that will readily adopt home 3D.  Theaters will need to embrace RealD, IMAX, and other competitors to keep profits rising.</p>
<p>That $200 million can go a long way helping RealD make a bigger impression in the theater and projector market.  They definitely won&#8217;t be making that money back by selling <a target="_blank" href="http://www.amazon.com/gp/product/B003C4Y8Z4?ie=UTF8&#038;tag=thirmaga-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=B003C4Y8Z4">glasses</a><img src="http://www.assoc-amazon.com/e/ir?t=thirmaga-20&#038;l=as2&#038;o=1&#038;a=B003C4Y8Z4" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />.</p>
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		<title>S3D Beam Splitter Rig Unveiled at NAB</title>
		<link>http://thirdmagazine.com/2010/04/14/s3d-beam-splitter-rig-unveiled-at-nab/</link>
		<comments>http://thirdmagazine.com/2010/04/14/s3d-beam-splitter-rig-unveiled-at-nab/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 18:06:47 +0000</pubDate>
		<dc:creator>The James</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[S3D]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=1017</guid>
		<description><![CDATA[Soho, London, UK, 1 April 2010: SGO, who will be showcasing the Mistika Post Production System at NAB this year and launching Version 5.0, is delighted to announce that their partner S3D Technologies will also have a presence on SGO’s booth, SL4511, South Hall near the 3D Pavilion this year at NAB 2010 taking place [...]]]></description>
			<content:encoded><![CDATA[<p>Soho, London, UK, 1 April 2010:  SGO, who will be showcasing the Mistika Post Production System at NAB this year and launching Version 5.0, is delighted to announce that their partner S3D Technologies will also have a presence on SGO’s booth, SL4511, South Hall near the 3D Pavilion this year at NAB 2010 taking place 12 – 15 April 2010.   S3D Technologies focuses on the research and development of technology for stereoscopic 3D film production.</p>
<p>S3D Technologies will be presenting the S3D Beam Splitter Rig at the show, revealing high-end quality, functionality and design, which significantly facilitates the shooting of live stereoscopic 3D images.</p>
<p>The new rig offers the perfect balance between stability, rigidity and weight. It is suitable for film and digital cameras with lenses of up to 114 mm diameter and a 16 mm focal length. It possesses a state-of-the-art camera release system, which allows the operator to remove and fix cameras efficiently and fast.  In addition, the operating temperatures of its electronic components range from -40ºC  to  80ºC (-40ºF to 176ºF) which makes filming in a variety of locations and climates a practical possibility.</p>
<p>S3D Technologies is also introducing the S3D Calculator at NAB this year, which is an essential tool when shooting stereo 3D as the software enables the exact configurations of stereoscopic parameters to be sourced, based on the conditions of the set and its desired effects.</p>
<p>S3D Technologies is looking ahead with the development of S3D Plug-ins and the S3D Converter. The S3D Plug-ins, will be an indispensable tool to contribute to future stereo 3D projects as they also integrate the S3D Calculator’s features, allowing the user the direct import and export from production set-up parameters. S3D Converter converts footage from 2D to 3D effortlessly and will be released later in 2010. </p>
<p>SGO will be unveiling Mistika Version 5.0 at NAB, revealing one of the most significant software releases to date, with a brand new interface for maximum user acceptability as well as a set of stunning new stereoscopic 3D and 2D tools. </p>
<p>SGO is also in partnership with projectiondesign™ (http://www.projectiondesign.com/), who will be providing rigs and projectors at the show.</p>
<p>To enjoy an exclusive viewing of the immense power of the software and to reserve a place to view Mistika and S3D’s products, please contact SGO at marketing@sgo.es and s3d@s3dtechnologies.com for a private demonstration of one of the industry’s most advanced post production systems.</p>
<p>About S3D Technologies:</p>
<p>The company focuses on the research and development of technology to produce stereoscopic 3D films. S3D Technologies offers a diverse range of services related to stereoscopic production taking always into account the needs and specific requirements of its clients. 3D Technologies can advise you on every aspect of your stereo 3D project, be it animation or live action, from the early stages of design and development up to the very final stages. www.s3dtechnologies.com</p>
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		<title>Final Four in 3D</title>
		<link>http://thirdmagazine.com/2010/03/10/final-four-in-3d/</link>
		<comments>http://thirdmagazine.com/2010/03/10/final-four-in-3d/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 16:56:27 +0000</pubDate>
		<dc:creator>The James</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Final Four]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=959</guid>
		<description><![CDATA[According to TV Technology, CBS has announced that this year&#8217;s final four basketball games will be broadcast in 3D at theaters throughout the US.  LG is sponsoring and the broadcasts will appear in Cinedigm Theaters.   Both the semi-final games on April 3 and the championship game on April 6 will be shown in 3D. Also, [...]]]></description>
			<content:encoded><![CDATA[<p>According to <a target="_blank" href="http://www.tvtechnology.com/article/96052">TV Technology</a>, CBS has announced that this year&#8217;s final four basketball games will be broadcast in 3D at theaters throughout the US.  LG is sponsoring and the broadcasts will appear in <a target="_blank" href="http://www.cinedigm.com/sports3d/index.html">Cinedigm Theaters</a>.   Both the semi-final games on April 3 and the championship game on April 6 will be shown in 3D.</p>
<p>Also, those attending the games will be able to view the game in 3D.  I know, that sounds a little obvious, since watching the game in person is three-dimensional by definition, but LG will have stereoscopic screens set up all over Lucas Oil Stadium.  It&#8217;s more of an marketing tool than useful in that situation, but it will still be fun and interesting.</p>
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		<title>Cinequest 3D Panel</title>
		<link>http://thirdmagazine.com/2010/03/01/cinequest-3d-panel/</link>
		<comments>http://thirdmagazine.com/2010/03/01/cinequest-3d-panel/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 02:21:40 +0000</pubDate>
		<dc:creator>The James</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Movie Releases]]></category>
		<category><![CDATA[Cinequest]]></category>
		<category><![CDATA[Film Fesival]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=950</guid>
		<description><![CDATA[The Cinequest Film Festival is in full swing in San Jose.  Being one of the top American film festivals, it isn&#8217;t surprising that they had a 3D panel discussion as part of their event.  The panel included an interesting mix of folks from different aspects of the industry including:   Kelly A. Williamson (CEO, CritterPix Studios [...]]]></description>
			<content:encoded><![CDATA[<p>The<a target="_blank" href="ciniequest.org"> Cinequest Film Festival</a> is in full swing in San Jose.  Being one of the top American film festivals, it isn&#8217;t surprising that they had a 3D panel discussion as part of their event.  The panel included an interesting mix of folks from different aspects of the industry including:   Kelly A. Williamson (CEO, CritterPix Studios and Director, <em>Ollie the Otter</em>), moderator Laurence Thorpe (Marketing Executive, Canon USA), Michael MacKay (Renaissance Center), Charlotte Huggins (Producer, Mad Media Entertainment), and Greg Boren (Panasonic).</p>
<p>Clinton Stark wrote up a good summary of the panel discussion over at <a target="_blank" href="http://www.starksilvercreek.com/2010/02/live-from-cinequest-3d-cinema-filmmakers-follow-the-money-and-hype.html">SilverStarCreek.com</a>.  I think the best quote to come out of the panel, which he highlighted, is</p>
<p><em>“A whole bunch of 3D cameras are coming, which means a whole lot of bad 3D films.”</em></p>
<p>This is probably true, but this is a good thing.  When filmmaking becomes accessible to the artistic non-studio people, we often get to see some brilliant work.  Although it is usually less than 1% of the backyard indie films that are produced.</p>
<p>More highlights from the discussion:</p>
<ul>
<li> “Don’t fatigue the audience, still important to tell a story.”</li>
<li>3D is “akin to optical illusion compared to normal cinema.”</li>
<li>“When people see each other in 3D they start reaching out; there is something different about that world – not quite the same as real world”</li>
<li>3D tools have come a long way compared to the good old days (i.e. 6 months ago, now “you can change convergence in post. Rotation is easy, etc. … easily fixed now that it’s really gotten much easier to finish your movie”</li>
<li>Charlotte Huggins: “These are just all fonts.” (3D)</li>
<li>“Where does human vision break down from 3D to 2D and how do you apply that sports?”</li>
<li>Broadcast doesn’t know how to send 3D (cable can); all setting up networks, but live television is a challenge.</li>
<li>The NFL has been making 3D football for four years</li>
<li> Star Wars converted; George Lucas shots were already lined up; can’t even tell it wasn’t shot in 2D</li>
</ul>
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		<title>3D Fashion</title>
		<link>http://thirdmagazine.com/2010/02/10/3d-fashion/</link>
		<comments>http://thirdmagazine.com/2010/02/10/3d-fashion/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 00:08:18 +0000</pubDate>
		<dc:creator>The James</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[burberry]]></category>
		<category><![CDATA[Fashion]]></category>

		<guid isPermaLink="false">http://thirdmagazine.com/?p=912</guid>
		<description><![CDATA[According to The Independent, Burberry will be streaming its London fashion show in 3D.  They are partnering with Sky Television, who keeps popping up on the forefront of 3D television media, to broadcast their runway show in select cities.  It will only be showing in New York, Tokyo, Los Angeles, Paris and Dubai.  And, as [...]]]></description>
			<content:encoded><![CDATA[<p>According to <a target="_blank" href="http://www.independent.co.uk/life-style/fashion/news/burberry-to-livestream-fashion-show-in-3d-1894027.html">The Independent</a>, Burberry will be streaming its London fashion show in 3D.  They are partnering with Sky Television, who keeps popping up on the forefront of 3D television media, to broadcast their runway show in select cities.  It will only be showing in New York, Tokyo, Los Angeles, Paris and Dubai.  And, as would be expected, it is an industry only event.  You can watch a 2d version at live.burberry.com but it won&#8217;t be quite as interesting.</p>
<p>It is refreshing to see more industries finding the usefulness in 3D imagery.  I believe that 3D can easily become popular in fashion.  High-Definition has definitely helped the fashion industry when it comes to broadcast shows, especially when highlighting the subtleties in fabrics and textures often lost in traditional older broadcasts.  Stereoscopic 3D will only enhance the broadcast of fashion to an even higher level of detail.</p>
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