Although their goal seems valuable,they make some interesting assumptions. One of the three technologies is holographics, which when talking about a “3D TV” shown from a “2D source”, made me wonder if 3D TV standards should really be called  ”3D projection” standards.  Anyway, maybe that’s not important but when we start talking about displays and displays that adjust based on your point of view and potentially use multiple sources to give you a 3D image in a given spot, we are in a way taking the “TV” totally out of the room all together.  The article also assumes until we have holograms that we won’t need glasses.

Which leaves with with a final question for you.  Is a stereo 3D image that does not require glasses no longer “s3D” but a type of Hologram?

Source: RegHardware

cineramIC™ IP Core Includes Support for Multi-view Video Coding (MVC) and JPEG Decoding for Consumer SoC and Professional Broadcast FPGA Applications

SUNNYVALE, Calif. –(Business Wire)– Dec 15, 2009 Silicon Image, Inc. (NASDAQ:SIMG), a leader in semiconductors and intellectual property (IP) for the secure distribution, presentation and storage of high-definition (HD) content, today announced the newest member of its IP core family, the cineramIC™ 4K and 3D H.264 digital video decoder. With its high performance, low cost and high-quality video imaging, the cineramIC IP core can be integrated into System-on-Chips (SoCs) for next-generation digital TV (DTV), set-top-box (STB) and camcorder applications, as well as professional video editing, broadcast, medical and surveillance FPGA applications.

While consumer HDTVs are now prevalent worldwide, 3D video capability is gaining momentum in movie theaters and emerging in the consumer DTV market. The commercialization of ultra-high definition (UHD) resolutions is also on the horizon given the latest availability of professional 4K resolution cameras and displays.

“UHD formats such as 4K x 2K have four times the resolution of current high-definition TVs,” said Michelle Abraham, principal analyst with market research firm In-Stat. “While higher UHD resolution cameras and displays may be further off into the future, 4K resolution cameras and displays are already available for professional applications. It’s just a matter of time before 4K movie and camcorder content is available for professional consumer (prosumer) 4K displays.”

The cineramIC IP core is a high-performance, cost-effective multi-standard digital video decoder design with the following features:

• Performance of up to 4K x 2K at 30 frames per second or high-definition 1080p 3D at 60 frames per second utilizing a single video pipeline implementation.
• Support for H.264, MPEG-1/2 and VC-1 decoding.
• Fully automatic multi-stream decoding for up to 16 streams, error detection and concealment, with very low software processing requirements.
• H.264 Multiview Video Coding (MVC) extension support for multi-camera 3D, surveillance and sports viewing applications.
• JPEG decoding of images up to 16K x 8K size with a decoding rate of 9 pictures per second for 32 Megapixel pictures.

“For over a decade, Silicon Image has been delivering high-performance and cost-effective MPEG and H.264 digital video decoders into the marketplace for use primarily in consumer applications,” said Ron Richter, director of business development at Silicon Image, Inc. “The cineramIC IP core family will help our SoC customers in future-proofing their consumer video ASIC products and also extend the reach of our IP products into the professional camera, broadcast, medical and security markets through our FPGA offerings.”

The cineramIC technology is designed to support HD, 3D, 4K and higher resolution video decoding functions. A 4K (4K x 2K) resolution digital video decoder SoC using the cineramIC IP core running at 30 frames per second will require about 970k ASIC gates to implement with a minimum clock speed of only 300MHz. This implementation can decode compressed video streams of up to 160 mega bits per second (maximum average CABAC performance), with the ability to decode even the most difficult professional video streams. FPGA implementations will use a lower clock speed and require additional gates to implement. Fewer than 2 million instructions per second (MIPS) of CPU time is required to decode 4K video streams, making the cineramIC IP core one of the industry’s highest performing, most efficient video decoders in the world. Similar hardware and software resources are required for decoding high-definition 1080p 3D 60 frames per second video content.

Silicon Image’s cineramIC IP core also supports multi-channel video decoding, including the latest H.264 Multiview Video Coding (MVC) extension. Up to 16 video streams can be automatically decoded without software intervention, reducing implementation complexity and improving time-to-market for 3D, surveillance and broadcast applications.

Silicon Image’s family of IP cores also includes a broad range of HDMI^® technology solutions, including transmitters and receivers incorporating HDMI Specification Version 1.4 features, Silicon Image’s Mobile High-Definition Link (MHL™) technology, Serial ATA storage (SATA) and camera image signal processors for mobile phone and netbook applications.

To see a live demonstration of the cineramIC IP core using an Altera Stratix IV GX FPGA board, visit us during the 2010 International CES, January 7-10, 2010 at the MGM Grand Hotel in Las Vegas. For editors and market analysts interested in meeting with Silicon Image during CES, please contact Sherrie Gutierrez at sherrie.gutierrez@siliconimage.com.

For more information about Silicon Image’s complete IP core product portfolio, visit our Web site at http://www.siliconimage.com/iplicensing/index.aspx or contact Ron Richter directly at (408) 962-4259 or at ron.richter@siliconimage.com.

About Silicon Image, Inc.

Silicon Image, Inc. is a leading provider of semiconductor and intellectual property products for the secure distribution, presentation and storage of high-definition content. With a rich history of technology innovation that includes creating industry standards such as DVI and HDMI, the company’s solutions facilitate the use of digital content amongst consumer electronics, personal computer (PC) and storage devices, with the goal to securely deliver digital content anytime, anywhere and on any device. Founded in 1995, the company is headquartered in Sunnyvale, California, with regional engineering and sales offices in China, Germany, Japan, Korea and Taiwan. For more information, please visit www.siliconimage.com.

Forward-looking Statements

This news release contains forward-looking statements within the meaning of federal securities laws and regulations, including, but not limited to, statements regarding the, performance, functionality, features and benefits of Silicon Image’s cineramIC 4K or 3D IP core technology. These forward-looking statements involve risks and uncertainties, including those described from time to time in Silicon Image’s filings with the Securities and Exchange Commission (SEC), which could cause the actual results to differ materially from those anticipated by these forward-looking statements. Silicon Image assumes no obligation to update any forward-looking statement.

Silicon Image, the Silicon Image logo, and MHL are trademarks, registered trademarks or service marks of Silicon Image, Inc. in the United States and/or other countries. HDMI, the HDMI logo, and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and registered trademarks are the property of their respective owners in the United States and/or other countries.

To put it simply 3D projectors could put the presenter / professor in front of the screen and in front of the class. They could interact with rendered materials in front of an audience.  As distance learning splits into two camps: pre-recorded lectures, and live presentations, schools are starting to lean away from live presentations and are moving to on-demand lectures. This is where 3D could be useful for large classrooms and auditoriums.

All of this would require shooting with advanced cameras from a company such as Polycom. It would also require the presenter to stand in a location where the cameras could send a nearly full scale body projection to the other location. The other issue of course, is how students would view the content. 3D projectors are starting to hit the market, so finding the best eye-wear is important, until we are able to project without needing eye-wear anymore, which will be in the next 5 years. Putting people IN the classroom or on the stage, is the next step, and we aren’t that far away from creating a somewhat more personal experience in video conferencing.